Hands-on Marketing Design Lead

I work across brand design, web design, strategy, and creative systems. This is placeholder copy for a short introduction about my approach, experience, and the kind of work I enjoy making.

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12+

YEARS OF DESIGN

40+

BRANDS

10+

DESIGNERS MENTORED

7

INDUSTRIES

DTC BRANDS

SAAS, B2B & TECH BRANDS

Featured Work

Everything

Brand

Web design

Ad creatives

Campaigns

Brand Refresh for Formalize

Brief description of what was achieved for this project

Brand Identity & Website for Answer

Transforming Answer’s positioning into a cohesive brand and digital presence.

Campaign Creative and Ecommerce Design for IGK

Supporting IGK’s growth through campaign and ecommerce design

Creative Campaigns for PRIMA

Campaign creatives and product-page imagery that made PRIMA’s real-food protein bars stand out.

Brand Identity & App Design for Mais Compras

Brand identity and app design for grocery delivery service

Landing Pages for Digital Campaigns

ampaign landing pages across different industries, clarifying offers and turning interest into action.

B2B Paid Social Campaigns

Paid social campaigns translating complex B2B products into clear, benefit-led creatives across diverse industries.

Website Redesign for The Expert Press

Website redesign clarifying services, strengthening credibility, and supporting lead generation.

Marketing Design Lead

Who I am

I’m a Brand & Creative Design Lead with 10+ years of experience building brands, digital experiences and creative systems for companies across Europe, the US and Africa.

I work at the intersection of brand, web and art direction, helping marketing teams turn ideas into strong visual identities and scalable systems that work across websites, campaigns, paid media, social and everything in between.

I’ve led several creative teams, from designers to front end developers, while helping manage creative pipelines and building scalable brand libraries and creative systems for 15+ brands.

A big part of my work is figuring out how to use design to evolve brands and create brand systems that scale. That’s included creating reusable creative templates to reduce production time, building brand systems that improved consistency across high volume campaigns, developing processes, QA standards and workflows that help marketing and design teams move faster without sacrificing craft.

Over the years, I’ve led and contributed to brand identities, brand evolutions, websites, design systems and campaigns for brands including Formalize, IGK Hair, PRIMA, Highline Wellness and many others across international markets.

What I care about most is pretty simple: strong ideas, great craft, brand systems and creative workflows that actually get used and solve real problems.

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What I do

Abstract streaks of clouds against a blue sky

Jasmeet Singh
A true gentleman who brought the best out of our team.
Roberto is a GEM. I feel fortunate to be able to work with someone like him. Being head of the team, he always made sure we were together as a team and got the BEST out of with his management skills. True gentleman. Thank you for everything,
Landing page Developer
·
Aanchal Singh Setia
Roberto has a rare mix of strategic thinking and hands-on craft.
Roberto is not your average designer; he is a visionary. His creative genius and design prowess elevated multiple brands' visual identity to new heights. What truly sets Roberto apart is his strategic mindset. He actively contributed to our overall marketing strategy, and his insights and recommendations were gold. Roberto has that rare blend of artistic talent and business acumen that's hard to find. Beyond his remarkable skills, he is known for his unmatched work ethic. He was always ready to go the extra mile, ensuring that every project exceeded expectations.
Growth Marketer
·
Taktical Digital
Katherine Wong
An iconic teammate and friend.
Working with Roberto has been ICONIC. I can't express how much I value him as both a team member and a friend.
Sr. Account Manager
·
Taktical Digital
Laura Kicinski
A versatile, reliable designer who delivered great work under pressure.
I had the pleasure of working with Roberto for one year. He was the lead designer in an extremely fast paced creative department. He is an exceptional designer and quickly adapted to working on multiple DTC brands in a given day. He followed brand guides with ease yet had a strong understanding of paid performance and combined them so well. He also supported design of landing pages, websites and other branding needs. Roberto is calm under pressure no matter how short the timeline was, he always delivered exceptional and consistent creative. Anyone would be lucky to have Roberto on their creative team.
Head of Creatives
·
Modern.ai
Tom Ouweneel
A detail-oriented designer who takes time to understand the project and deliver great results.
Roberto is a great guy who has very good attention to detail and really wants to understand the project before starting to work on it to deliver good results. Would highly recommend.
CMO & Co-founder
·
Fatbikeskopen.nl
Christian Miller
An exceptional designer and leader whose creativity, attention to detail, and collaborative spirit made him invaluable.
I had the privilege of working with Robert, when he served as the Head of Design and I the Director of Operations. Roberto's creative brilliance and dedication are unmatched. He consistently delivered stunning work that surpassed our expectations. His leadership, attention to detail, and collaborative nature make him an invaluable asset to any team. I wholeheartedly recommend Roberto for his exceptional design skills and professionalism.
Director of Operations
·
Taktical Digital

Ana Thompson
A thoughtful mentor who helped me grow as a designer.
Roberto has been a great mentor to me since I've been on this team. I'll always appreciate the time he took to give me his feedback and help me grow as a designer. He's a great leader and a wonderful person. I wish him all the best in his future endeavours!
Graphic Designer
·
Taktical Digitial
Aubrey Torcuador
Roberto has a rare mix of strategic thinking and hands-on craft.
Roberto is one of the best designers I’ve had the pleasure of working with. He’s incredibly versatile and genuinely good at anything digital design. But what really stands out is how thoughtful he is. He takes projects seriously, thinks things through properly, and is always able to explain his ideas and give really good, constructive feedback. He’s humble, calm, and one of the best design partners you could ask for. I’ve learned a lot from working with him, and in all my years in the industry, I honestly haven’t met many designers quite like Roberto.
Sr. Creative Lead
·
Formalize
Triantafyllos Baliouskas
The kindest person on the team. Always there for you.
Mr. NEVER BAD VIBES! Talking about personalities and not just work attitude & ethic, Roberto was always the most kind person. He was always there for you, even if it was a big thing, or small. Feeling blessed to have met you even virtually.
Media Buyer
·
Taktical Digital
Sarah Duvivier
A talented, professional leader who built the design department.
Roberto literally built the design department at KonvertLab, the awesome agency where I had the chance to work with him. It was beautiful to see him going from building creatives and landing pages to running an entire department. The quality of his work was always top notch and his social skills are amazing. Talent, professionalism, and good vibes all in one beautiful human.
Head of Client Success
·
Taktical Digital
Oleena Mak
Great work. Timely and exceeded my expectations.
Roberto did a great job from start to finish. He delivered on time, and the quality of his work exceeded my expectations. I’m very happy with the result and would gladly recommend him.
Growth Marketeer
·
Mainshares
Nina Ojomo
A thoughtful designer who brought clarity, initiative, and structure to our early-stage brand project.
Roberto delivered solid visual materials for our early-stage brand project. He brought structure, initiative, and some helpful foundational ideas to the table. A kind and thoughtful designer who brings clarity and dedication to the process.
Design Director
·
Studijo

Thanks for stopping by. Let’s stay in touch.

Talk to me

Get in touch

Email me

espiritosanto.r@gmail.com

Connect with me

linkedin.com/in/roberto-espirito-santo

© 2026 Roberto Espirito Santo

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