Website Redesign for The Expert Press
Company
The Expert Press
Industry
Media & Publishing
Scope of work
Web strategy
Web Design
Art Direction
UI/UX
Project Overview
The Expert Press helps businesses and executives build visibility and credibility through expert analysis and commentary in national news and trade publications. With a decade of experience, the company needed a website that clearly communicated its services and reflected the value of its expertise. The previous website made it difficult for visitors to understand the offering and navigate the content, limiting its ability to attract qualified leads and establish a strong brand presence. The project began with a new website strategy, followed by a complete redesign focused on clearer messaging, intuitive navigation, and a more engaging visual experience. Built in Webflow, the redesigned website brought the company’s services into focus and created a smoother journey from discovery to enquiry. The result was a modern digital presence designed to strengthen brand credibility and help prospective clients understand how The Expert Press could support their visibility.
My role
Led the website strategy, UX/UI design, and Webflow development, translating The Expert Press’s offering into a clear and cohesive digital experience. My work covered the website strategy, web design, user journeys, visual direction, responsive layouts, and final build.
Website Strategy
The strategy centred on two goals:
Increasing brand visibility
Attracting more qualified leads.
Before moving into design, we defined the audience, reviewed competing websites, and mapped how visitors would discover the service, assess its credibility, and take the next step. This gave the redesign a clear foundation, connecting the website’s content, structure, and functionality to the needs of The Expert Press and its prospective clients.
Homepage
The homepage was designed to immediately communicate what The Expert Press offers and why it matters to businesses and executives. A strong headline, examples of published work, and prominent calls to action introduce the service and give visitors a clear next step. Client logos, publication names, and supporting figures bring credibility into the experience, while the contrast between navy backgrounds, white sections, and yellow buttons creates a clear visual hierarchy. The page guides visitors from understanding the offering to exploring its value and starting a conversation.
Our Solutions Page
Our Solutions page gives prospective clients a deeper understanding of how The Expert Press supports their visibility through expert news contributions. I structured the page into distinct, easy-to-scan sections, using service cards and supporting visuals to make the offering more approachable. Customer testimonials and publication logos reinforce credibility along the way, while clear calls to action help visitors move from exploring the service to making an enquiry. The design balances explanation with visual breathing room, keeping the page informative and easy to navigate.
Published Articles Page
The Published Articles page turns previous work into a browsable showcase of The Expert Press’s expertise. A prominent search field and industry categories help visitors find relevant content, while a structured card layout presents article titles, imagery, publication names, dates, and authors in a consistent format. A larger featured article establishes the hierarchy, with smaller cards encouraging further exploration. The page gives prospective clients concrete examples of published contributions and connects that discovery to a clear invitation to get in touch.
About Us Page
The About Us page introduces the experience, people, and principles behind The Expert Press. The layout brings together the company’s story, journalism background, team, values, and board of directors to give visitors a fuller understanding of the business. Team portraits and individual profiles add a human dimension, while a clear content hierarchy keeps the information accessible. Alternating light and dark sections create rhythm throughout the page, presenting the company with the professionalism and approachability needed to build trust with prospective clients.
Utility and Contact Us Pages
The utility and Contact Us pages were designed to make essential information and next steps easy to find. Clear headings, consistent typography, and simple layouts help visitors navigate FAQs, privacy policies, and terms, while a concise contact form and the option to schedule a conversation make reaching out straightforward. Together, these pages support a transparent, approachable experience, helping prospective clients find answers and connect with The Expert Press.
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