Landing Pages for Digital Campaigns
Company
Paperform, Airvet, College Guide Pro, Checkly, Wisco Capital, Suomma, Upper Hand & Prosimo
Industry
Software & Technology
Media & Publishing
Education
Finance
Scope of work
UI/UX
Web strategy
Web Design
Project Overview
Campaign landing pages across different industries, clarifying offers and turning interest into action.
My role
My role spanned art direction and production for landing page design across eight brands. I shaped each page around its campaign goal, creating clear content hierarchies and visual systems that brought the offer, key benefits, and next step into focus. The work included sign-up and demo pages, lead magnets, and pages designed to help prospective customers explore a service or book a call.
Paperform
Paperform is an online form builder that combines practical functionality with polished visual design. I designed a sign-up landing page that presents the platform as a way to create forms that feel personal and on-brand, while highlighting its templates, customization options, and ease of use. The page balances a clear product introduction with examples of what users can make, helping visitors picture how Paperform could fit into their own work.
Airvet
Airvet provides 24/7 pet telehealth as an employee benefit, helping people get veterinary support for their pets. I designed a landing page for employers considering the service, explaining how it can save employees time, money, and stress, and guiding them toward scheduling a call. The page brings together the employee benefit story, service details, and supporting proof points to make the offer easier to understand. Its structure leads visitors from the need for accessible pet care toward a conversation with the Airvet team.
College Guide Pro
College Guide Pro helps families plan for the college application process and find ways to reduce education costs. I designed a campaign landing page around the promise of avoiding the full cost of college, using a bold visual approach to introduce the service, build trust, and encourage families to learn more. The page presents the challenge of paying for college alongside the planning support available to families. Its sections give visitors a clearer sense of what the program offers and why expert guidance can help.
Checkly
Checkly is an API and end-to-end monitoring platform for developers. I designed a demo booking page that presents the product’s monitoring capabilities and developer-focused interface, along with a lead magnet page to support campaign outreach and give visitors another way to engage with the brand. The dark visual system and bright accent color give the pages a distinctive presence while keeping the product and calls to action easy to scan. Together, the pages speak to both visitors ready to evaluate the platform and those looking for useful resources.
Wisco Capital
Wisco Capital provides financing to small and midsize businesses, including working capital, commercial real estate financing, and business lines of credit. I designed a “get started” landing page that introduces its funding services, reinforces the company’s credibility, and helps business owners take the next step. The page combines a direct message about small business funding with supporting details about the company and its financing options. The layout keeps the offer approachable and makes it easier for prospective clients to explore whether Wisco Capital could meet their needs.
Suomma
Suomma supports individual and professional investors through the real estate investment process in Spain, from finding a property to managing or selling it. I designed a "book a call" page that explains the support available at each stage and helps potential investors understand how to begin. The page brings the investment journey into focus, pairing service information with property imagery and clear explanations of the process. Its structure is intended to make a complex decision feel more navigable and encourage interested visitors to speak with the team.
Prosimo
Prosimo provides multi-cloud networking solutions that help businesses connect, manage, and secure applications across cloud environments. I designed a lead magnet landing page that introduces the challenges of multi-cloud networking, presents Prosimo’s approach, and encourages visitors to access the campaign resource. The visual system uses product diagrams and concise sections to make a technical subject easier to follow. The page also gives visitors a sense of how Prosimo helps teams manage cloud environments while keeping the download offer prominent.
Upper Hand
Upper Hand makes business management software for sports and fitness organizations that run lessons, camps, clinics, and classes. I designed a lead magnet landing page promoting a background-check resource for youth sports programs, with a clear explanation of what visitors would receive and a focused download call to action. The page connects the resource to the practical responsibilities of running a sports organization, using supporting illustrations and a scannable list of what readers can learn. It also introduces Upper Hand’s broader software offering further down the page.
Thanks for stopping by. Let’s stay in touch.
Talk to me
Get in touch
Email me
Connect with me
© 2026 Roberto Espirito Santo
Contra
Behance
Dribbble