B2B Paid Social Campaigns
Company
Churn Buster, Resco, Cenegenics, Paysley, Airvet, Observian, Segmetrics, Biokey, Kensal View
Industry
Cybersecurity
Software & Technology
Real Estate
Scope of work
Art Direction
Ad Creatives
Strategy
Creative Direction
Project Overview
A collection of paid social campaigns for eight brands across software, healthcare, payments, and property. Each set focused on making the offer easy to understand at a glance, with clear benefit-led messaging, distinct visual direction, and a direct next step. The work adapted each brand’s message into a range of static ad formats.
My role
I art-directed and designed the static ad campaigns, shaping the visual hierarchy, image selection, messaging, and calls-to-action around each offer. I adapted the work across layouts and formats while keeping the creative aligned with each brand’s visual identity and audience.
Churn Buster
Churn Buster helps subscription businesses recover failed payments and reduce cancellations. The ads focused on payment recovery for ecommerce and digital subscription brands. I used clear headlines, simple supporting copy, and direct trial calls to action to make the service’s value easy to grasp in a fast-moving feed.
Resco
Resco provides mobile software for field teams, including inspection and workflow tools. The ads brought forward benefits such as digitizing inspection forms, saving time in the field, and improving productivity. I built a flexible set of layouts that paired bold benefit statements with workplace photography and prominent trial calls to action.
Cenegenics
Cenegenics offers personalized, physician-led performance health and age management programs. The ads framed the service around taking control of health and putting personal wellbeing first. I used active lifestyle imagery, confident headlines, and consultation calls to action to give the campaign an aspirational but approachable feel.
Paysley
Paysley offers payment and invoicing tools that let customers pay through text, email, or QR code. The ads highlighted easy-to-use invoicing and contactless text-to-pay. I used product-focused messaging, mobile imagery, and a light, approachable visual style to make the payment experience feel simple and convenient.
Airvet
Airvet provides virtual veterinary care and pet benefits for employees. The ads spoke to employers in technology and healthcare, presenting pet care as a useful workplace benefit. I combined pet and owner imagery with clear audience-specific headlines to make the offer feel relevant to both companies and their employees.
Observian
Observian is a cloud technology service provider and partner across platforms including Google Cloud, AWS, and Microsoft. The ads focused on discounted Google Workspace and Microsoft 365 licensing, alongside free migration offers. I used platform icons, simple benefit-led headlines, and a direct expert-consultation call to action to make the offer quick to scan.
SegMetrics
SegMetrics is a marketing analytics and attribution platform that connects campaign activity with revenue data. The ads promoted clearer ecommerce insights without relying on spreadsheets, with variations for Shopify and WooCommerce stores. I used color-coded layouts and platform cues to distinguish the audience-specific messages while keeping the core offer consistent.
BIO-key
BIO-key provides identity and access management solutions with biometric authentication. The ads focused on secure biometric access for financial services and plug-and-play authentication across devices. I paired clean product messaging with fingerprint visuals and a direct free-trial call to action to make a technical offer easier to understand.
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